FOR IMMEDIATE RELEASE
Atlanta, Georgia, United States of America (Free-Press-Release.com) October 22, 2010 — On any given day at Carroll/White, you may walk in and see the hallways lined with large boxes, each filled with creatively packaged tcotchkes and materials designed to kick-off an important client promotion or contest. What you wouldn’t see are the hours upon hours of concepting, research, design and coordination that go into each and every box.
Carroll/White creates deliverables that are designed to motivate and incentivize a sales staff, increase new customer inquiries and ultimately grow the clients’ business.
From the start, Carroll/White conceptualizes several ideas, all of which could be realistically executed. Once a concept is selected, the design department begins work on an overall “look and feel” for the promotion; often times designing a specific promotion logo to set the tone for the materials that will follow. Simultaneously, the account staff works to determine giveaways, packaging, printed materials and signs, all of which will help communicate and launch the contest or promotion. This includes product research, pricing and selection, as well as vendor comparison to be certain that the concept will be delivered on budget and on time.
Once all of the tcotchkes and printed items are in-hand, packaging the items becomes the priority. And, at Carroll/White, packaging is SERIOUS stuff. Carroll/White believes that each recipient should feel like they’re getting something extraordinary – something well-designed with careful thought especially for them. This means the right ribbon, the right box, the perfect hand-made and personalized label and an obsessive attention to detail. Anything that adds that extra touch and creatively expresses the message is considered. Did we mention that at C/W, packaging is SERIOUS stuff?
Lastly, the team gets busy taping shipping boxes, processing shipping labels and prepping each delivery with foam peanuts and bubble wrap so that it arrives in-tact. Scheduling the Fed Ex pick-up is the easiest step, but also the most rewarding as each perfectly packed box departs Carroll/White on its journey to the lucky recipient.
With these specialized 3-D impact mailings, Carroll/White can guarantee an increase in awareness and decreased risk of being ignored in the clutter of other messages.
