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Plastic Bags Earn High-Fashion Stripes

By  Alisa Gould-Simon

While certain of Raf Simons’ colorful, ethereal creations for Jil Sander’s SS11 runway have earned plaudits in Milan, other pieces from the same collection are raising eyebrows. Lending all-new cachet to the grocery store staple, Simons served up plastic bags in an array of candy-colored shades (an increasingly popular SS11 color choice) for models to carry. And Simons isn’t the only one with plastic bags on the brain. No. 6, the downtown boutique and clothing brand that not so long ago partnered with Kim Gordon, has spawned its own line of similarly covetable totes.

 “These featherweight totes, based on the form of the iconic plastic bag, hold up to 50 pounds and compact into a small pouch. Designed to be carried at all times, they can replace approximately 500 disposable bags yearly,” No. 6 says of the collaboration. Sold in a graphic print, called Constellation, or in animal prints in graphite, honey, fuchsia or cobalt, the reusable bags are a mere $12 each. That’s eco-friendly and affordable.

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